Oh, and by the way I agree with Ron that we can all learn lessons from others. Clubs learning from festivals is just the start of it.

Preserving or promoting this or that category of music is a wholly different bag. You can ride it on the back of attracting audiences if you want (though it will not always be the best vehicle for what you want to achieve), but it has nothing to do directly with attracting audiences in itself.

Breezy has that right. He provides entertainment, and then lets slip some folk in between to the unsuspecting. That way he catches some, but that is not his main driver or criterion for success. No, that is judged by how many punters are waving their arms madly in the air doing the "pump"!