Without criticizing what you have done, Stewart, I wonder if the low attendance at your Haller Lake concerts is related to the amount of publicity the series and the individual concerts are receiving. Not just agate listings in the Folklore Society and Victory Music calendars, and maybe the daily and weekly newspapers, but features that explain why a potential audience member should want to attend. And handbills at other concerts and related events (such as the Folklore Society concert or Victory open mikes). Maybe live guest spots and CDs on KEXP and KBCS (the two local stations that promote live alternative music - that's for the benefit of other 'catters reading this outside Seattle). There are plenty of editors and colunists who will take a decently-written press release and use it. If the artists supply press kits, use them.

In this marketplace, a concert promoter has to be aggressive to break through the noise.