The thing is that the people in charge have decided that Woss is the key to getting younger viewers, and that that is desperately important for the future of the BBC.

But who watches TV that much when they are young anyway, if they've got the chance to do anything better? Young people grow older and grow up, and that is when they are likely to see the Box as more important.

It maybe true for all I know that the rather sad young adukts who watch a lot of TV actually like Jonathan Ross - but I'm equally sure that there are enormous number who correctly see him as a self-satisfied bore, a sort of modern equivalent of Smashie and Nicey. But most of them wouldn't perhaps be watching TV anyway.