""Marketing" means "selling". The BBC shouldn't see itself as being in the business of "selling" to the licence holders. We already own it."

Mmmmkay...so in the current broadcasting climate of hundreds of channels, the BBC shouldn't make the audience which is paying for the product aware of what it's producing? Publicity and identifying a target audience are part of marketing. How cross would you be if you were constantly missing BBC programmes of interest because they did not market their product to you?