Pat's Steaks in Philly used to put Cheez Whiz on their steak subs. Bloody philistines.

They opened a store in Atlantic City back in the 70s and it lasted about 5 minutes. We knew a decent sub when we tasted it, and had no time for their nasty Shoobie soft rolls and their plastic cheese. Did they SERIOUSLY think they'd be able to compete with White House, the king of sub shops? Lovely, fresh Italian bread...REAL mozzarella... *sigh*