Come on guys, this is a person that you are talking about here.

If he's lived in Scandinavia for a while - so what?.

Is he responsible for every line of PR that's put about?

For every star we all konw someone better but who never got the breaks.

Leave the guy alone, if he does well out of it, be he good or bad, just say well done, and try to up the profile of your own particular hero.