Here's how.

1. Educate the audience. Explain what they are hearing and seeing.
2. Differentiate between folk and pop. (They are not the same even though sometimes       they overlap.)
3. Provide honest (not hype) background on the performers.
4. Establish a newsletter for upcoming performances.
5. Start a small school or fan club. It could teach:
    A. Folklore   B. Performance skills and ettiquette C. Source material (books, CD's etc.)
    E. Accompanying instrument skills. F. Sessions (folk-based...Celtic, Old-Time etc.)

This is what keeps me from going to folk clubs. Tobacco smoke. (Deal with it)

Frank Hamilton