Some years back - maybe 10 - in Juneau, Alaska, a local wildlife photographer took pictures of a rare white black bear and posted the photo on his website. It was immediately dubbed a 'Spirit Bear'.

He let us know that he would not be telling anyone where he came across it and then he went to the city council and got them to pass an ordinance to prohibit shooting any white bear in southeast Alaska (We don't have polar bears here).

Since then, there have been several sightings of more than one Spirit Bear. So far as I know, no one has attempted to kill one.