People create things to make their futures better or richer in some way; love, food, friendship, control of the elements, joy of song, intangible spiritual oscillations, getting laid, or acheiving power. It ends up LOOKING like it is all about money because of the widespread use of money as an index measurmeent of merit. This however is an insidious misunderstanding which underlies the ruination of many a career and a company as well. Money is an index of some values (profitability, sales, earning value, for example) but is a piss-poor index of other values including technical merit (remember Beta video?). A company solely fixated on money loses its direction faster than a fart in a hurricane.

But a company that fails to manage money well, among other skills, tends to go out of business.

THere IS a sweet spot of balance among the different values one tries to serve; but to believe they are all indexed by money is like believing the universe is only good for temperature. It's a silly, confused notion, no matter how infectious.


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