I've yet to hear anyone in the media zero in on the real reason behind Chrysler's difficulties: every model in their current lineup is uglier than homemade shit.

People will drive an ugly car if it's highly dependable. People will drive a less than 100% dependable car if it has a lot of pizzazz. But when you combine ugly and low dependability, you've got something nobody wants. You've also got Chrysler in a nutshell.