"the reason most of you are here, is because you were EXPOSED to traditional music and song in school, at home, and on TV."

Good grief, if I believed the stuff I heard and danced at school was folk, I'd have given it a very wide berth for the rest of me days! An enthusiasm from some curriculum body for formation dancing and cut-glass enunciation. Dead as mutton that stuff as was the wooly jumpers and hogmanay nonsense on the telly. Mine was hearing a few things I liked and working my way back up the conduit to work out what it was.

If you want to turn people on to folk give it some sex! More people are listening to the tradition through Bellowhead, Rachel Unthank, Kate Rusby, Jim Causley (if he tickles your fancy) than any amount of earnest proposals for state enlightenment. Some will hang around to listen to earlier incarnations of the same material, many will return to whatever it was they liked before.
Sadly there's a strand of thinking among folkies that if it's attractively packaged it is by definition Not Folk, which sort of excludes anyone a big phworr or racy from taking part or the public from thinking it's anything to do with normal people and their desires.