Kibbles And Bits was a catchy jingle I remember. I miss jingles.

I agree on the "commercial songs vs "work-for-hire" writers jingles"
bit.
They seem to be using more pop songs for commercials now, than hiring more jingle writers. What a nice way for someone to go to the unemployment line. It's all about the almighty dollar. Use a pop song hoping it would get more customers, thus making huge profits. Personally, I would rather jingles from a "work-for-hire" writer. I'd
be more likely to buy the product.