Just saw some early posts about adverts foe Esso. My favourite was Dick Emery singing

My old Ma
said fill up the car
with Esso Extra on the way.
Off went the car with the Extra in it,
I ran behind shouting 'wait a minute'
I chased, I paced it
I....? nearly raced it
up and down the road we went all day.
You can't get a petrol like the esso Extra
get a tankful down your way.