"I was proposing something that individuals should do, street by street, pub by pub, club by club, festival by festival."

Sure Greg, I follow you. Though in relation to the idea of promoting such 'strategies' of outreach on a collective ground floor level, considering the general low level of current initiative in such undertakings (of which you speak), broader awareness raising arguably has to come before individual clubs, festivals etc. actually begin initiating such action by themselves.

I think awareness raising, including adopting approaches of the very same kind as you are describing, is indeed currently the prime purpose of FaF, thus I suspect we are essentially agreeing?

That all sounded far more complicated than it needed to ;-)