I think the idea of the ABC is capture a hint of the typographical diversity of a given area in the hope it might provide a hint of the character of the area, or give some oblique insight into the way a specific area of human habitation has evolved. I've seen similar things done with phone boxes, manhole covers and pairs of trainers dangling from phone lines and each one is a celebration of a very particular cultural location; the deposition of one minute part of the cultural strata.

Does it capture that particular area? In a way it does but then I'm a graphic designer and these things interest me; the subtle cultural undercurrents and eddy's ever-present and ever-changing that seem lost in the stream of information we absorb (or otherwise) as it enters our visual cortex and thence our subconscious.

If any of us have ever walked down Shaftesbury Avenue or pottered around Covent Garden chances are we've seen one of these letters and that makes them very much a part of our England.