Listen to the sermon quotes from the end of that video link I just posted...
that is CLASSIC destructive cult leader talk.

Most destructive cults manipulate their members to be loyal to ONLY THE CULT and to leave all other relationships, family, their own interests, everything far behind. If it is a Christian cult, they usually use gospel quotes in a twisted way to make people think that they must cut off from family and leave all behind to follow the cult (cult leader). I've seen this over, and over, and over again, a pattern from Jim Jones to the most obscure group you've never heard of, that twisting idea of loyalty to the group (the leader) is paramount.

The Family leader, Coe, describes the Red Guard member cutting his mother's head off to prove loyalty to the group. Classic cult thought reform and manipulation.