Derek, if you say you're going to launch something and then don't get round to to it until a third of the way through the event, then you're going to lose some people's attention, especially those who aren't already supporters and who've gone there to find out what it's all about. You clearly lost the attention of at least one person - how many others did you lose?

All I'm suggesting is that next time you get to the point a bit sooner.