Putting the program on line may not be a total solution. This years Saltburn Festival prog was on-line but not downloadable so still required you tu buy a programme if you needed or wanted to have the info to hand.

That's actually a good idea. If the paper programme is an essential source of income it makes sense to make it harder to print your own. When reading advance publicity, you don't need hard copy anyway.

In practice I can't imagine many people trying to print their own for a large programme. A commercially printed one will always be more usable than a pile of sheets off your home printer and 4 quid isn't going to break the bank.

The top of the first page of the programme gives the address and opening times of the festival office

But nothing on the website does, unless you want to go to Bradford. Since the office is where I'd expect to go to buy the programme, having its secret location only revealed in the programme itself doesn't exactly help.