The basic quality that makes Americans seem like one coherent group, is the desire to be on the winning team. This often implies that the voter "needs" to vote for someone they are convinced can win. But who does the convincing around here anyway? The conservative press. As long as we listen to their banter and bicker, We will take the lesser of two evils, or drop out of the "I care about politics" school of thought completely.
Nader is the most reasoning candidate, the most logical man, and has a track record supremo. He should be hard to beat, but he's hard to hear because he contradicts most of what we are taught. The professional politicians would/do not appreciate his approach, because their carrers depend on the system we now have...Pork Barrel! SUUUUUUUIE! SUUUUUUIE! SUUUUUUIE!