The royal family is indeed far from perfect. But Ms Windsor Senior (deceased) was quite right to insist on correct pronunciation is someone was referring to her as "ma'am". And more so if she took issue with those who said "pardon" instead of "what". Too, too middle class . . .

Bridge person: such a form of address is an entirely non-contentious one, giving no indication of rank nor gender. The Azizi person ought to be glad of such neutrality. Note also I do not call you Mr Hoff Esquire. You are a person and your name is Bridge.