Wav; what does your xenophobic comment above have to do with this thread? It's about the music business, not the cultural purity or otherwise of Sting's oeuvre. Time to up your medication I suspect.
Back on topic: I think Sting was saying something important about how the whole music market is being skewed by the likes of Cowell and his cronies, making it ever harder for those with real talent and originality to get gigs, record deals and publicity   . In short, making it almost impossible to make a living from a musical career unless you conform to the pulp stereotypes promoted on the x factor. There is a limited amount of disposable income available to spend on music, and a disproportionate amount is hoovered up by the promoters of tv talent shows.