If you don't watch television and basically just don't worry about all the bla-bla on there, it's not much of a problem. Even better if you don't listen to the radio either. That's what I find. As for all the printed advertising that lands in my mailbox, I just drop it in the recycling bin on the way back to the door and never read any of it.

And if you don't want to give gifts...don't. Why get stressed out over something you can just as easily ignore by focusing on other things instead?