BS is sort of like ego. They both get a lot of bad press, but to truly achieve a transcendent state neither can be ignored. To quote Sylvester (Sly) Stone, "You gotta go through it to get to it!"

One cannot achieve transcendence by never developing an ego. One must first become egoic and then do the necessary work to get beyond ego to a non-egoic state.

Similarly, one cannot achieve transcendence by ignoring BS. One must create and post BS until one reaches the state where BS becomes like a Zen koan, but funnier. When BS is BS and not BS at the same time, you will have achieved MOABic satori.