From the figure the Company is in trouble, no great surprises there as over the last few years lots of national carriers have been in serious trouble.

As LEJ says it is a problem that has to be recognised by both sides and tackled with logic and reason. Management have merely stated the stark facts and presented what they think has to be done, the union side has just given them a blank no.

Fair enough go on strike, lose one of the most profitable periods of the year, that most certainly will not help, and yes your former passengers will remember. If they do not resolve the problem and costs have to be cut by 30%, then they reduce flights, fewer planes, fewer routes, require less staff so those members of staff get laid off. BA keeps flying and can possibly be resurrected at a later date. They may even take on new personnel, probably this time they will be sensible enough to take them on through an agency.