"A reasonable man gets nowhere in negotiations." Words of "Slasher Walsh", BA boss, and a former union activist till he changed sides.

Easy enough to see why he did that.

From The Times in June this year:
"Willie Walsh, the chief executive of British Airways, will receive an inflation-busting pay rise taking his salary to £743,000 this year and could gain a further £1.1 million in deferred share bonuses."