Alternatives must be attractive or they are dead. "

Perhaps. But attractive is as attractive does. Suppose that it comes to the obvious point where certain actions or inactions are the difference between survival or being deucedly uncomfortable? Which would we choose?

'Uncomfortable' might include expensive, inconvenient, chilly or non permanent. But at its worst it would buy us time.

Survival- well, if you can survive until the next crisis whether that is tomorrow or next year that is what you will probably opt for.