Don't get me wrong, I have been a strong promoter of magnets and magnetism, as was Ambrose Bierce (a quote of his below:

"MAGNET, n. Something acted upon by magnetism. MAGNETISM, n. Something acting upon a magnet. The two definitions immediately foregoing are condensed from the works of one thousand eminent scientists, who have illuminated the subject with a great white light, to the inexpressible advancement of human knowledge."