If people did their best to avoid travel via BA when their prices are low--and let them know why in writing--, you'd go a long way towards forcing them to drop their prices when they do take advantage of folks. (Teachers get friggin' nailed because their holiday time just happens to coincide with the rush to go places and they pay OTT to get anywhere.) You can bitch all you want, but if you suck up to them when they offer basement prices, they will thank you by f*&k*&g you in the ass at peak season. And that's what they're doing.