In publicizing the movie, Moore has been up to his old dishonest tricks. Just before the screening at Cannes, he charged that Disney had told him "officially" the day before that it would not distribute Fahrenheit 9/11. Moore said this was an attempt to kill the film. He indicated a newspaper article had the correct explanation of Disney's decision: "According to today's New York Times, it might 'endanger' millions of dollars of tax breaks Disney receives from the state of Florida because the film will 'anger' the governor of Florida, Jeb Bush."

Later, in a CNN interview, Moore admitted he'd learned nearly a year ago that Disney would not distribute the movie. By pretending he'd just gotten word of this, Moore was involved in a cheap publicity stunt. And it wasn't the New York Times that said, on its own, that Disney feared losing tax breaks. It was Moore's agent who was quoted as saying that in the Times. Disney denied its president Michael Eisner had told the agent of any such fear. "We informed both the agency that represented the film and all of our companies that we just didn't want to be in the middle of a politically oriented film during an election year," Eisner told ABC News.