and just a btw for clarification

"Today BBC Breakfast News did a big feature on Alzheimer's"

Well it is a news programme!

Todays news headlines included the publication of a report by the Health Economics Research Centre at the University of Oxford.

This report, which was commisioned by the Alzheimers Research Trust in 2009, was to look at the economic cost of dementia to the UK and the country's investment in research to find new treatments, preventions and cures.

The Oxford's team findings are described by the ART as 'astonishing' and are certainly newsworthy IMO

The full report can be found here