John P, I know.

All I want is a simple piece of wordage which does what it says on the tin and pragmatically conveys to other people what I mean when I use it - more or less - as most bits of wordage do. I don't want to work out how much bran is in a loaf of brown bread to see if it complies to the exact gram with officially determined freaking levels of branness before I buy it. But nor do i want white slice that's called brown bread either - unless I actually want white slice for butties. In which case I'm happy to eat white slice.