Story telling is probably the second oldest form of entertainment in our history. One size does not fit all; there are so many different ways of telling stories and they range from short ones for children to sagas such as Beowulf. No 4 year old is going to sit through Beowulf and no fan of Beowulf is going to settle for the three little pigs.

First, know your audience. It's ok to push the envelope a bit but don't get carried away to the point where their eyes glaze over.