A Hovis loaf is a loaf made by the Hovis bread company. Years ago it was about the only brown unsliced loaf you could get on general sale. The original is staill on sale now but they also make white bread, sliced bread and other stuff. You can also buy Hovis flour.

How come no-one has made the obvious remark while they were on about fairy cakes?

"I hope all your fairy cakes turn out like Fanny's..."

:D (eG)