William's store in Tijuana used to be down a tiny alley in the middle of la Avenida Revolucion. The opening of this little passage or alley is actually where the Caliente casino on Revolucion is now located. If you are in Tijuana, ask the cab driver to take you to Peanuts & Beer. Who might say it is closed or it is for gays, but that is just because they don't get a kick-back from this place. William's place is just across the tiny alley from this place called Peanuts & Beer. Peanuts & Beer is (or was maybe) a strip-bar, but there are other nice places around there (so it is still in the main tourist area). And everyone there knows William simply as "Willie". I know he was there in the early to mid 2000's and hopefully is still there. He was quite an unusual person to be found in this area of the world.