As far as I recall, during my time on the planet, folk has been killing itself on a regular time scale.
The White Heather Club in the 60's, Robin Hall and Jimmy McGregor, The Spinners etc. were so out of date that we had to have Fairport Convention and Steeleye Span.
The Dubliners sang Black Velvet Band, and people who sing that are so cliched that we can't listen to THEM - we'll have to invent some Pogues!
Trad is boring - let's go crusty with the Levellers.
Who the heck are the Levellers, lets go Mumford!
Hey - There's some Rusby bod singing on Jam and Jerusalem....
Ade Edmundson has started a Folk band....
Sting is singing old songs from the North East...
There's some unaccompanied Irish woman singing in the background of some telly advert...

Did anyone tell the Phoenix it was killing itself off by nesting in a bonfire?

Quack!
GtD.