The cultural opportunites that the Olympics and asociated events could bring to the Folk Dance and Song of our Isles is immense.

"could" in the sense that "pigs might fly". The sports establishment has no interest in traditional arts and no way in hell are they going to bung any money that way.

The only way the Olympics could feature in an EFDSS marketing officer's remit is as a catastrophe they need a survival strategy to deal with.

I think Folknacious might have it right - EFDSS thought they needed someone with mainstream music biz skills, then found out they didn't need those skills that much, or needed some other kind of experience more.