Make sure you know EXACTLY what you're trying to offer in the programme: concerts? displays? just singarounds? musicians sessions? : loud camping? quiet camping? caravans & campervans? : how many? - pick a venue accordingly. Make sure you are properly licensed - a T.E.N. if there is no extant music license in place otherwise you could find yourself instantaneously closed down - and then prosecuted. Is there a market for what you want to do?

Say exactly what your event offers AND what is doesn't offer - you don't want people coming with the wrong idea and then being disappointed/grumpy/badmouthing you. THEN STICK TO WHAT YOU'VE SAID YOU'LL DO - you can always change it next year if need be - or else, next year, stick to what you want and if there's a market for it, it will develop with a comitted audience.

There will be costs, make sure you can cover them and let your punters see what's happening to the money: licenses, insurance, etc. If the event is not for profit say so. If the event is a fundraiser for something, say so. If the event is for profit, say so. To a great extewnt, perople don't care what it's for as long as they can see where the money goes and they are having a good time.

And good luck - you'll need some of that too.

Tom