But it might just convince those in the regions who are *already members* that they ought to renew their subscription for next year. That's providing the Board and the Executive actually want to maintain a membership organisation, of course - but at the moment, given the amount of revenue represented by the membership, and given the precarious state of ACE and other arts subsidy, members' subscriptions must be a pretty precious resource that lots of other arts organisations would give their eye teeth for. My reasons for letting my membership lapse were, to be frank, a simple matter of geography. As someone who lives in Lincolnshire, there isn't a lot of benefit in membership for me, and I don't see much evidence of EFDSS impact in the midlands (or anywhere outside of Camden) - so whty do I want to pay my money to subsidise an already over-subsidised and very crowded London arts scene? If I want to go to an event at CSH, I can shlep down to London and pay my money like anyone else - but there are very few performances that take place there that I can't see closer to home, in venues that are far more comfortable and fit for purpose as performance spaces, so why bother?