Unless they are on the editorial pages, journalists are supposed to maintain an unbiased, apolitical stance so as to report without prejudice. Of course, that is the optimum and hardly ever happens any more because "news" has become so much about personalities.

It used to be the Fourth Estate which stood for the independence of the media. I see on wiki that it is sometimes called Fourth Branch suggesting it is not independent of the government.

It would be really stupid of MSNBC if they do not keep Keith...his ratings are consistently high and has a lot of viewers.

If anyone cares to comment to MSNBC, I see there is a Save Keith Olbermann started on facebook.