Sounds like the usual volk-blather to me, Richard; all humans have such oral & intangible heritage, just as all humans live in communities in which such a heritage is integral. Whether it appeals to your average Folknik or not is a matter of aesthetical discrimination.

Talking of which I see the Xmas house lights are going up already by way of seasonal usage. I think in these parts people start putting them up just as soon as the Blackpool Illuminations are finished.