I love the idea of a packman or later a stagecoach dropping off a batch of the current ballads to be sold on cash or return maybe or at a farthing each then sold on in the street.

A bit like Big Issue today. 'Knock knock , who's there?, bigish, bigishwho?, no thanks I've just got one'

When I was a young lad we went climbing in the Highlands and slept in an old abandoned cottage. pasted on the wall were some old balad sheets and a picture of various Coronations and Royal Weddings etc

Culture and draught proofing!