"Arriva was appropriate in that it never quite got there..."
And it is run by a bunch of cowboys...I used to work for them when the name change was made and we thought it very apt.
Other rail companies in UK were LNER (London & North Eastern Railway) = Late & Never Early. LMS (London Midland Railway)= Lots More Smoke.
The South East & Chatham soon became Slow & Easily Confused.