One aspect has to be taken into account whenever you choose a name for anyone or anything: search engines. If, say, you want your hotel to be distinctive, give it a unique name, i.e. a word which does not exist in any language. Artists and business people sometimes (not always) have similar wishes. The other extreme is something like Peter Jones, which makes it much more difficult for employers or authorities to track your footprints in the internet. For some purposes it is best not to be unique, but to be found by those persons who have additional information like your profession or the place where you live.

Test your candidates by googling. If you want your name to be known internationally, make sure that it does not have any negative connotation in other major languages. SAP is an exception.