Some seven or eight years ago, while on holiday in Norfolk, I happened to be in a shop called Roy's. I bought two pairs of jeans - you know, the fairly "normal" ones that don't look as if they've already been worn for ten years and then pissed on.

I've worn them frequently since. One pair is just starting to wear through on the upper leg (possibly melodeon friction!), and the other is still going strong. The cost? £3 each!

So perhaps it is true, both that cheaper jeans last longer, and that "treating" jeans makes them wear out more quickly!