Anne, I'm sorry you got such a poor reception, particularly from the 'know-all' brigade who don't understand how the advertising industry works, haven't seen the script or the storyboard of the commercials or talked to the director about his treatment. After 43 years in the advertising industry, during which time I've written and produced a countless number of TV, cinema and radio commericals, I'm totally used to this attitude and have had the piss taken out of me more times than any morris side - which is why I still find it such fun.

I would expect that, as they want morris dancers, the commercial would probably be something around Great British Traditions - I look forward to seeing the result