I didn't notice that sign! Too busy looking at the geology and wondering how anyone with eyes could miss the situation!

Those of you in the other parts of the world, the village is called Happisburgh (don't know the pronounciation), and the cliffs are unconsolidated glacial slurp. There were some brilliant shots along the coast of the series of low headlands with great waves pounding at them, and the waves were heavy with the mud, all brown water on the brown cliffs.