Ok, you gift the campus, equipment and salaries. Universities as a whole do not make a profit and are always in need of gifts and bursaries.
Some few are able to use sports (U.S.) to aid in raising a few funds, but the alumni are always being asked to help fund scholarships. Some state schools (like the University of Texas system) had large endowments from land and natural resources provided to them when they were founded, but many don't. Stanford University had the railroad entrepreneur Leland Stanford behind the school at its founding, but gifts are important to keep it going.

A good science curriculum takes many millions to keep in the forefront.
Even business administration courses barely breaks even with charges of $50,000 at the better ones.

The governments should give better support, but wars, subsidies, the drug war nonsense, etc. fritter money away that could better be spent on education.