PS

A charity agent/publicist may be only as honest as a crooked fight promoter. 95% of charitable contributions commonly go to the administrators of those funds, still, 3% of something is better than any bake sale.

The life span of a television plea that moves people to action is about 4 weeks. Thats why I suggest a sports team that will carry a logo for a cause or a cure for a long time is a path worth pursuing.