I recently received a leaflet from Virgin Media which stated in large letters on the front, "You are amazing". Oh, I wondered, what have I done to deserve this?

Apparently, it's because I'm a Virgin Media customer and I pay my bills! Well, that's really amazing, ain't it?!!!!!

As for "incredible", I'm with Jim Dixon. Even on a high quality programme such as The Today Programme on Radio 4, which I listen to on the way to work, it's difficult to get through half an hour without one or two speakers using "incredible" (or more often "incredibly"), when all they really want to say is "surprising" or "very"!