Yeah, Rap. Seen it. Great trick but their hats suck. I wear mine for sweaty work. Cat hats are much better as they don't look like a lid that was crimped on. I wear my Cat hat to formal occsions. Caterpillar rules man. Cat don't need no "tricks" to sell their shit.
German engineering is cool... Yankee engineering is coolER. And their hats are the topper.